OUR INTRODUCTION

LUNA is more than a swaddle blanket. It is a promise.

Founded on the belief that no mother should white-knuckle her way through the night alone, LUNA creates swaddle blankets built specifically for the hardest hours — the ones between midnight and morning, when the world is quiet and the exhaustion is not.

Every detail is designed with one woman in mind: the mother who is doing everything right, who loves her baby completely, and who simply needs the right tool to match her effort. Escape-proof arms. Silent closure. Breathable muslin. So simple even dad can do it in the dark.

LUNA is for the mother becoming. The one who is running on nothing and still showing up. Every single night.

WHY I
FOUNDED LUNA

I asked my mother once what those first weeks were really like — after I was born.

She paused longer than I expected. Then she smiled — that particular smile she has when something was hard but she made it through. She told me about the nights. About the swaddle that kept coming undone. About picking me up for the fourth time at 3am, when the rest of the world was silent and she felt completely alone. She told me she tried everything. She told me nothing worked the way it was supposed to. She told me she used to sit by the window in the dark, holding me, watching the moon — because it was the only thing keeping her company at that hour.

She told it like it was just a story now. But I heard something underneath it that she never said out loud: that she needed more help than she had.

I spent months reading thousands of reviews, Reddit threads, and Quora questions that new mothers post at 2am, one-handed, mid-feed, desperate for someone to have an answer. And I found the same story my mother told me — over and over. A mother who tries everything. Who blames herself when nothing works. Who is so tired the world feels slightly unreal.

That is why LUNA exists. My mother deserved better tools. So does every mother living that same night right now.

PAULO BOODEN
FOUNDER & CEO

OUR HERITAGE

LUNA was never just about a swaddle. It began as a question asked by a son to his mother — and an answer that took a year to build.

In 2024, at just 19 years old, Paulo Booden set out to solve a problem most brands had only partially addressed. Driven by the story his mother shared and a deep obsession with understanding why exhausted parents kept spending money on products that failed them, he discovered something the market had missed: no single swaddle brand had ever won on security, breathability, silent closure, ease of use, and beautiful design at the same time.

What began as research became a brand. And what began as a brand became a mission: to give every mother the tool his mother never had — and to make sure she never has to white-knuckle her way through the night alone.

LUNA is not a baby product for the sake of it. It is an extension of Paulo's belief that the hardest job in the world deserves the best possible tools.